What is cross website tracking?

Cross-website tracking refers to the practice of tracking a user's online activity across different websites. This is typically done through the use of tracking technologies such as cookies, pixels, and browser fingerprinting.

Companies use cross-website tracking to gather information about users' browsing habits, interests, and behaviors in order to personalize advertisements, optimize marketing campaigns, and improve the overall user experience. This data is often shared with third parties, such as advertisers and data brokers, to create targeted advertising and audience segmentation.

While cross-website tracking can help to enhance the effectiveness of online advertising and improve user experiences, it also raises privacy concerns. Many users are uncomfortable with the idea of being tracked and having their online behavior monitored without their knowledge or consent.

To address these concerns, some internet browsers offer privacy features that allow users to block third-party tracking cookies and prevent companies from collecting their data across websites. Additionally, regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States aim to protect users' data privacy rights and require companies to provide transparency and control over how their data is collected and used for cross-website tracking.